10 Things You Probably Didn’t Know About DJI
DJI’s name stands for Dà-Jiāng Innovations, but it used to mean Dà-Jiāng Sciences.
In 2006 Founder and CEO Frank Wang started DJI from his dorm room, whilst studying at the Hong Kong University of Science and Technology. He’s now worth approximately $3.2bn (£2.36bn) according to Forbes, who also estimates that Wang himself owns about 45% of the company. Plus, he’s only 38 years old.
DJI is the largest commercial and consumer drone company in the world. With a global market share of 70%, it is reported that DJI’s valuation increased to $10bn (£7.4) last year.
At DJI Research & Development is at the forefront of their business operations, which they describe as “a culture of constant innovation and curiosity.” They have over 2000 employees solely dedicated to R&D and engineering across the world.
They only have 3 physical stores in the world that are located in Shenzhen, Hong Kong and Seoul – and they’re magnificent.
80% of DJI’s products are sold overseas.
Its main competitors include Yuneec and Parrot. In 2016 DJI filed a lawsuit in California against Yuneec, claiming Yuneec’s Typhoon H platform had breached two DJI patents – DJI lost the lawsuit.
Although they may have lost the lawsuit, DJI have won plenty of internationally recognisable awards, including an Emmy® Award for Technology and Engineering from the National Academy of Television Arts & Sciences.
“Since the introduction of the Phantom quadcopter in 2013 and most recently with the Inspire 2, DJI’s drones have consistently been at the forefront of camera drone technology by creating safe, reliable, high-quality aerial imaging systems for creative professionals around the world. We are incredibly honoured that the National Academy of Television Arts & Sciences has chosen to recognise the contribution DJI’s technology has made to the industry,” said Stuart Cram, Marketing Manager at DJI.
DJI drones are responsible to the impressive cinematography of various films and tv shows (The Amazing Race, American Ninja Warrior, Better Call Saul and Game of Thrones to name a few), but it’s not just their drones that are changing the way creative filmmaking works.
The Ronin gimbal system offers a professional filmmaking solution for the ground, and the Osmo provides the consumer with an everyday, compact gimbal for on-the-go capture.
Foster + Partners architectural firm has been commissioned to design the new DJI headquarters in Shenzhen, China. Construction of the two impressive towers – with a connecting sky bridge – is already underway and expected to be completed in 2019.
As F+P’s Head of Studio Grant Brooker explains, “Our aim is to create a unique workplace environment that embodies the spirit of invention and innovation that has allowed DJI to lead the world in robotics and technology.”
Check out the video below to see F+P’s visual design plans: